Friday, 6 December 2013

Poster Analysis - I Am Legend

   In this poster, we see Robert Neville (Will Smith) in the bottom center of the poster, along with his trusty companion Sam the German Sheapard. Their position within the poster indicates to the audience that they are the central characters within the movie. The background indicates to the reader that a catastrophic disaster has impacted the environment in which the character lives in. The discoloration of the sky also indicates that the world is not as it should be. The dilapidation of the bridge also indicates that some time has passed from the present day. In the poster there appears to be no other people, which could make the audience think that he is a survivor or the only person left in the world. The tagline for the film 'The Last Man On Earth Is Not Alone' indicates to the audience that there could be some sort of threat involved in the film, or some unknown presence that our main character is not aware of yet. The withered plants also make the audience believe that the world in which our character is in is dying. The whole desaturated look of the poster give the audience an overall feeling of emptyness and withering, that the man is alone on a dying and withered planet.

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