Title Design Progress

   Here is an array of different titles that we have designed for our film. This post will show the progress of our titles and will also include the design inspiration behind each of them.

This is one of the early concepts for our title. We liked the idea of the fog in the background as it ties in with the 'cloudiness' of our protagonists mind. This title was inspired by The Hunger Games and it uses the exact same font. We wanted to keep it simple, yet effective and wanted it on a black background.



The inspiration for this tile was I Am Legend. We liked the use of the font as it looked dominant and stoic. This also links back to the protagonists personality as she instantly takes charge of the situation at hand.

This title is similar to the one above in terms of font, but we placed it on a pictured background that we took and then edited. We thought that this was effective because it showed the audience a little more about what type of film this may be and what it is about. We chose to change the opacity of the text because, again, it links to the loss in the protagonists memory.

 

The inspiration for this title came from The Book Of Eli. The desaturated background and blended text match/replicate that of TBOE's tile. The picture in the background is also slightly blurred, in which again leads to the idea of our protagonists mind. The text has been blened in to the background and they both contrast with each other.

The inspiration for this came from an earlier design that I had created. We wanted to include themes or ideas from the storyline into the title, and for this title we chose to incororate the dystopian world that our protagonist now lives in. We included the 'ash' and fire embers from the world in which she now lives into the title, which we though worked very well. we then layered a fog effect onto the title to again link with the hallucinations/surrealness of the film.

 

Editing Style

I am editing all of the footage together for our film. I have tried to create a sense of displacement or surreality to this film as I think that it works well with the genre. I have used fast paced editing and duplicated scenes and distorted them to add a more surreal effect to our film.

Audio/Music For Short Film

We were very foutunate enough to be able to use a cover of our original song 'Feral Love' by Chelsea Wolfe perfomed by Sinking Skies and aqquiered by Andy Ross. We will use this song for the duration of our film. It is an electric guitar cover of the original song and still retains the darkness of that which we need. We may edit it in GarageBand to add more atmosphere and depth, but that is yet to be decided.

https://soundcloud.com/andyrosss/sinking-skies-feral-love

Research In The Target Audience

   The target audience for our film would be in an age range of 14-21 years old, appealing to both male and female. The target audience (14-21 year olds) are attracted to this type of genre as it is becoming more prevalent within film, both blockbuster and independent.
   With films such as The Hunger Games, the upcoming film Divergent, Elysium, Book of Eli, I Am Legend and How I Live Now making their way into cinema, audiences young and old have been drawn into seeing the problematic future being portrayed on screen.

   We conducted some research into our target audience and asked them five questions about the genre that we have chosen and their thoughts. The questions were:
   1 - What narrative would you expect from a dystopian/post-apocalyptic film?
   2 - What type of characters would you expect from this genre?
   3 - What locations do you think would be used?
   4 - What props would be involved/used?
   5 - What is your favourite film within this genre?

   Here are some of the responses from our audience that we have gathered.