Research In The Target Audience

   The target audience for our film would be in an age range of 14-21 years old, appealing to both male and female. The target audience (14-21 year olds) are attracted to this type of genre as it is becoming more prevalent within film, both blockbuster and independent.
   With films such as The Hunger Games, the upcoming film Divergent, Elysium, Book of Eli, I Am Legend and How I Live Now making their way into cinema, audiences young and old have been drawn into seeing the problematic future being portrayed on screen.

   We conducted some research into our target audience and asked them five questions about the genre that we have chosen and their thoughts. The questions were:
   1 - What narrative would you expect from a dystopian/post-apocalyptic film?
   2 - What type of characters would you expect from this genre?
   3 - What locations do you think would be used?
   4 - What props would be involved/used?
   5 - What is your favourite film within this genre?

   Here are some of the responses from our audience that we have gathered.